People ask us all the time, “How often should I redesign my website?” And the answer we always give is, “Well, it really depends.”
Truthfully, there’s no one-size-fits-all answer to this question. But we will say this — organizations grow and evolve. They flex and adapt. As your offering and core messaging change, it’s absolutely imperative to ensure that your website clearly depicts who you are and what you have to offer. And sometimes, that might mean rebuilding your website sooner than anticipated.
Even if it feels like you just wrapped your last overhaul, if your site doesn’t represent you well, it’s worth considering a redesign.