Once you clearly understand your business, customers, and goals, it’s time to start developing a concept for the new website. In this step, you will determine the site’s overall structure, layout, user flow, and navigation.
Some key considerations during this phase include:
- The hierarchy of content: How will the content on your website be organized and prioritized?
- The layout and design: What will the overall look and feel of the website be? Will it be modern and minimalistic, or more traditional and ornate?
- The user flow: How will users navigate the website, and what actions do you want them to take?
- The content strategy: How will you create, organize, and promote your content?
To develop the concept for your new website, you may need to create wireframes or prototypes to visualize the structure and layout. You may also consider hiring a UX designer to help with the user flow and navigation.