434 Marketing works alongside established sales and marketing teams to accelerate lead generation, warm up leads, and support closing with award-winning research, website design, and data-driven content strategy that sells.
Our Approach
1) Buyer Research
Refined over 10 years of experience working with organizations across the continent in more than two dozen verticals, our advanced approach to buyer research generates a data-driven analysis of the buyer’s journey, their core decision-making impulses, and targeted audience segmentation.
2) Website Build
Our design and development team will customize an on-brand, engaging, mobile-ready website that integrates UX strategy, refreshed content, calls-to-action, and conversion portals to improve lead conversion rates and time-on-site.
3) Content Development
Our team of content experts develops content that drives traffic to your website and coaxes them along the sales funnel. We use industry-standard SEO processes to ensure your site is technically configured for search engines, and each piece of content is written with your buyer in mind.
Featured Portfolio Item
Award-Winning Website for the City of Roanoke
Within six months of launch, the City of Roanoke website observed a 30% uptick in community recreation program registrations. The new website generated an average of 100 new leads per month, caused a substantial increase in inbound traffic, and was awarded a Gold Summit Award from the Public Relations Society of America.
350 Happy Clients
Served in North America since 2011
1,000+ Monthly Leads
Generated on average for our content marketing client base
260+ Websites
Generated on average for our content marketing client base
434 Marketing’s ability to quickly understand the technical nature of our business, then create valuable content that generates traffic and new business is incredible.
Pete Ash | Vice President Sales & Client Services | DECO