As websites become more integral to having a strong digital presence, more marketers are working alongside developers to create spaces for meaningful online interactions to occur. The two work hand-in-hand to tackle different aspects of website creation — developers typically create the online environment and functionality of the site, while marketers focus more on creating engaging content.
Developers translate designs and ideas for the website from their team into coding languages that can be understood and interpreted by computers and web browsers. It’s their responsibility to build a user-friendly interface that is functional, intuitive, and responsive.
Marketers create the content that will live on the site — like copy, graphics, and images — and use online tools to analyze the site’s performance and execute marketing campaigns. Their content creation process is informed by market research and analysis of their target audience’s desires and online behavior, which they can use to provide input on the website’s layout, navigation, and user experience.
When marketers and developers work together, they can create a powerful online presence that can capture users’ attention, generate leads, and swiftly respond to changes in the market. However, their respective specialties can pose challenges during collaboration if the two don’t understand each other.
Below, we’ve compiled a list of web development terms and definitions every marketer should know if they want to collaborate effectively with developers on their team to supercharge their digital marketing efforts.