434 is an award-winning digital marketing agency. We specialize in developing premier custom websites and data-driven content marketing strategies that drive lead conversions, engage and cultivate prospects, and stimulate revenue growth. Headquartered in Virginia, 434 was founded in 2011 and has served more than 350 clients in two dozen industrial verticals.

 

Step 1: Research

Strategic Workshops: Before we dive in, we take. our time getting to get to know you. We consult your sales team, marketers, and leadership to review current goals, strategies, tactics, marketing assets, and messaging strategies together. We view our clients as our partners, and these workshops allow us to build a foundation for true collaboration as we work toward shared goals.

Customer Research: Refined over 10 years, our advanced approach to buyer research generates a data-driven analysis of the buyer’s journey, their core decision-making impulses, and targeted audience segmentation.

Gap Evaluation: 434’s data scientists analyze current digital acquisition channels to identify market gaps and refine a tactical content system that will attract qualified leads to your brand.

Competition Analysis: Our researchers evaluate top competitors to determine digital strengths, weaknesses, and overall positioning. These insights enable 434 to fully appreciate your position in the market, key differentiators, and opportunities to outperform competing businesses.

Step 2: Custom Web Development

User Experience (UX) Research: 434’s experienced UX team systematically examines traffic flow and on-site buyer behaviors, developing digital frameworks that increase time on site and prompt lead conversion.

Custom Web Design and Development: Our design and development team will customize an on-brand, engaging, mobile-ready website that integrates UX strategy, refreshed content, calls-to-action, and conversion portals to improve lead conversion rates and time-on-site.

Ongoing Web Support: We offer ongoing web maintenance and optimization services, including SEO, WordPress updates, hosting, cosmetic upgrades and custom features, and more.

Step 3: Content Marketing

Content Foundation: Using insights from our gap evaluation, buyer research, and market research, our writing team will develop a portfolio of content that will drive inbound traffic to your website and generate leads. Content types vary based on research insights – from web articles to white papers and case studies that support sales.

Flex Content Packages: Many 434 clients add content bundles to accelerate content output and target specific gaps in the content funnel. Assets are delivered monthly and packages vary in size and complexity, based on the client’s needs and budget.

Quarterly Analysis: Our experienced marketing and sales consulting team will analyze your digital marketing strategy’s performance, providing quarterly reports that identify strengths and opportunities for continual improvement.

350 Happy Clients

Served in North America since 2011

1,000+ Monthly Leads

Generated on average for our content marketing client base

260+ Websites

Custom designed and developed by our team

2023 Best of Lynchburg Gold Award
2023 Best of Lynchburg Gold Award

Lynchburg Living

2020 Gold Award
2020 Gold Award

Public Relations Society of America

2018
2018 "Best Places to Work"

Lynchburg Business Magazine

2017
2017 "Business of the Year"

Lynchburg Regional Business Alliance

2017 Gold Award
2017 Gold Award

Public Relations Society of America

2016 Community Impact Award
2016 Community Impact Award

Lynchburg Living

2015 Silver Award
2015 Silver Award

International Economic Development Council