Whether you’ve started a new business, or you’re ready to overhaul an existing site, your website will serve as the digital storefront for your brand. The homepage acts as the foyer, responsible for every prospective customer’s first impression, and should be as informative as it is enticing. But what makes a good homepage?
There are a few specific elements that every homepage should contain. These elements should ideally guide users effortlessly through the buyer’s journey, from introduction, to investigation, to conversion. Without these elements, buyers may get lost along the way, become frustrated, or simply lose interest.
Below, we’ll outline the elements we include in all of our award-winning websites to help our clients communicate quickly, clearly, and well with their customers.