One of the objectives of content marketing is to meet your users wherever they are in their buying journey. Whether they’re aware of your brand and want to learn more, or they’re simply searching for information related to your offering, effective content marketing grabs their attention and draws them in. Ultimately, the right content should resonate with your users and meet their needs, regardless of the reason for their visit to your site.
Knowing where a lead stands is critical to any sales strategy. Sales funnels help sales teams keep tabs on which leads are warmest, or most likely to make a purchase in the near future. Certain selling points can be called upon at specific steps of the buying process to sweeten the deal and push leads from highly engaged to officially converted.
Content marketing — and by extension the content funnel — works the same way. Today, we explore the art of the content funnel audit, or our methods for ensuring your website has the right content to warm leads at every stage of the buying process.