We create user-focused web experiences.

The internet is a big place, and it gets larger every day. Connecting with users in the ever-changing digital landscape is more of a priority than ever — and your website is the foundation of your digital presence. When your ideal customers visit your website, they should be able to:

1. Know who you are
2. Understand what you offer
3. And see why you’re the right fit

But truthfully… it’s not enough to just tell them these things, or even to show them. From the moment your users arrive on your site, you have the opportunity to provide them with an engaging, enjoyable experience. 

In order to impact your users and convert them from visitors to leads, you have to prioritize their buying journey.

That's where we come in.

We offer research services that help you understand your ideal buyer.

We offer content strategy and production that will resonate with your ideal buyer.

And of course, we build websites catered with your ideal buyer in mind.

We start with research.

We firmly believe you can’t build a truly excellent website without making data-informed decisions — and our research process helps us collaborate with our clients to make those data-informed-decisions. Refined over 10 years of experience working with organizations across the continent in more than two dozen verticals, we work alongside our clients to ensure they understand who they are, what they offer, and who they’re trying to reach. We start by:

Conducting an engaging messaging workshop. 

And evaluating the data you have that paints a picture of your current client base. 

From there, our research team delivers our findings, and if we’re on the right track, your team will walk away with an easy-to-digest reference doc that you can lean on to create impactful marketing efforts.

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Customer Interviews
Customer Interviews

We conduct customer interviews with your real constituents and leverage market research to develop a buyer persona and a strategy to reach your ideal client.

Content Strategy
Content Strategy

Our team will perform a deep dive into your digital presence to determine content opportunities that will drive traffic, educate your buyers, and generate conversions.

User Experience Research
User Experience Research

Glean knowledge of users’ on-site behaviors in order to develop frameworks to guide them along the buyer’s journey to increase self-qualified leads.

User Testing
User Testing

Conducting interviews with users allows us to pinpoint potential hangups to ensure users on your site convert.

Then, we design and build your website.

Our design and development team will customize an on-brand, engaging, mobile-ready website that’s built with your user’s ideal buying journey in mind. It’s a bold claim, but it’s one we stand by because before we ever start designing, we’re equipped with all the insights we unearthed in our research process. 

We start by identifying your ideal user flow.

Then, we brainstorm what elements your home page needs to kick-start your users’ buying journeys.

From there, we move into mid-fidelity wireframes.

Next on the docket — high-fidelity design.

And finally, let the coding begin.

This process might seem like a lot, but we’re with you every step of the way. We know that a website rebuild is a big project, and when someone trusts us with such an important initiative, we take that seriously. Our goal is for you to walk away with a beautiful, effective website that educates your users and empowers them to become customers.

And if a one-time project isn’t enough…

We offer ongoing digital marketing support, with a focus on SEO and content marketing.

Using insights from our gap evaluation, buyer research, and market research, our writing team will develop a portfolio of content that will drive inbound traffic to your website and generate leads. Content types vary based on research insights – from web articles to white papers and case studies that support sales.

  • Strategic content development
  • Technical SEO 
  • Landing page integration

Team members brainstorming

Our Pricing

When done right, a user-first approach to your website will build awareness, generate leads, and most importantly – grow revenue. At 434, we aim to strike a balance between acting as an extension of your team, while still providing our expertise to develop the best strategy to reach your audience.

Build Your Website

We’re here to help you build a website that speaks to your ideal audience. Not sure what’s right for you? Explore more below to price your dream website.
Building your website with 434
User Testing Interviews
Content Strategy
Technical SEO
CRM Integration
Custom Integrations
Google Tools Integration
Google Maps API
Plugin Updates

434 Marketing is committed to delivering user-focused designs to our clients. For every custom website we build, our team of researchers, designers, and developers collaborate to understand your organization and establish an ideal user flow then work to create a design that supports the buyers’ journey.

Getting in front of an audience is no easy feat. There’s a lot of noise out there, and we as individuals are constantly barraged with media in an attempt to capture our attention. Content marketing, specifically SEO-focused strategies, can help get eyes on your website and bolster your brand reputation. Developing a content strategy is only step number one — the 434 Marketing team of writers and designers can produce top-notch content for product pages, blogs, case studies, and more.

Our most in-depth package starts with conducting thorough buyer intent research, cross-referencing industry market research with key insights we uncover through interviews with your customers. That research shapes every component of your new site build — from design to copy, delivering a user-focused experience like no other.

Retainer Marketing

The 434 team can come alongside your existing sales and marketing teams to build copy and designs that support your buyer along their buying journey.
Our Marketing Services
Technical SEO
Content Consulting
Content Optimization
Content Creation
Content Promotion
UX Design
Agile Development
User Testing