Research: We began working with Benchmark Systems in 2021. Our web and content marketing process at 434 Marketing always starts with research. We met with leadership to define the client’s goals, their definition of success, growth plans, and sales challenges. Next, our data analysts examined current digital acquisition channels and competitor visibility to identify market gaps and develop a data-informed content marketing strategy.
Content Strategy Development: We initially developed and implemented a 12-month content strategy, but have continued to work with Benchmark since 2020 due to our positive performance in driving website traffic and generating high-quality leads. We research keywords, map content, and create a suite of pillar and cluster articles centered around specific high-yield keywords and phrases. We also conduct SEO and provide the client with ongoing technical support, site maintenance, and hosting.
Custom Web Development: We built a custom, mobile-responsive, and ADA-compliant website for Benchmark Systems developed on the WordPress CMS. Designed with an easy-to-modify block system, our client can easily create pages and update custom content within the brand’s guidelines. We provided training for Benchmark’s team, set up lead generation automation tools, and built strategic conversion points throughout the website.