Bank of the James

Custom Website / Content Marketing Strategy

Custom Website and Ongoing Services

Project Overview

434 Marketing and Bank of the James have been partners for nearly a decade, and recently, we had the pleasure of redesigning and relaunching their brand new website in 2023. Bank of the James identified a clear need for a more streamlined user experience and a fresh look that aligned with their existing brand identity. Not only did we tackle their website rebuild, we’ve continued to partner together with ongoing SEO support and content strategy to help them continue to grow their digital footprint.

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See the custom built website at bankofthejames.bank

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Our Solution

Website Rebuild

As a trusted financial institution, Bank of the James had one major goal in mind with their website relaunch — to offer an exceptional, easy-to-navigate web experience for existing and potential customers. Their old site was rich with information, but desperately needed a rework so users could find what they were looking for quickly. And of course, the new site had to look modern and clean.

Because the Bank of the James website was so large, 434 Marketing walked the client through a simple process to audit all existing content. While this work occurred, the design team at 434 began thinking through the user flow and overall aesthetic. From there, we developed their new website on WordPress, fitted with all the features the client needs to succeed.

Ongoing Services

To make the most of their new site, the Bank of the James team continued to work with 434 Marketing. We’ve supported with data analytics, SEO, and content strategy to help position their site for organic growth in their competitive market.

The Bottom Line