West Bloomfield Parks & Recreation
Custom Website
Project Overview
When West Bloomfield Parks & Recreation Commission (WB Parks) reached out to 434 Marketing in 2022, they were using a website that badly deserved a refresh. WB Parks expressed frustration with their current site, explaining it was difficult to use for staff and community members alike. We saw a clear opportunity to improve the overall user experience on their new site and eagerly got to work.
Our Solution
The West Bloomfield Parks & Recreation website contains a lot of information. Their site serves as a hub for community members to find places to explore the outdoors, get connected through events, and much more. Because of this, we knew we needed to ensure their new site was a joy to navigate and easy for the WB Parks team to maintain. After a comprehensive discovery process, we felt confident we could better organize content and enhance their new site’s overall look. The 434 team created fresh designs that would modernize their site, then coded them on WordPress to allow for an easy-to-use backend experience.
- ADA Compliant Design and UX Strategy
- UX Testing and Interviews
- Sitemap Organization
- Mobile-friendly and Fluid Responsive Design
- Event Calendar System
- Activity Listing System
- Flex Blocks Setup
- Locations System
- Initial SEO Set-Up
- Web Content Transfer
- Team Training Sessions
- Ongoing Hosting and Technical Support
Project Outcomes
Following the launch of their new site in 2023, WB Parks was thrilled with the new look and functionality of their website. And based on what we’ve seen through data, users feel the same way. Since their new site went live:
- Over 183k visitors spent time on their site
- The average engaged session length is over 1m long
- The average visit triggered 3 conversion-related events
