Marketing Consulting & Execution

Data-backed Strategy and Hands-on Support

Strategic goal setting
Tailored marketing plans
In-house execution

At 434 Marketing & Consulting, we partner with established organizations that are ready to make the most of their marketing efforts through bookends consulting.

Our consulting and execution retainer gives you a dedicated team to strategize and implement your marketing projects with precision and purpose. From digital to print, we help you build a smarter marketing system, rooted in data, powered by collaboration, and adjusted quarterly to reflect your evolving priorities.

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Our Maintenance Plans At-A-Glance

From our lightest package to our most comprehensive, there’s a plan for you.
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Annually

Investment: $
What's Included:

Full website audit to identify any technical or usability issues.

Annual redesign recommendations to keep your site modern and competitive.

Detailed review of your content to ensure it meets your business goals.

Annual performance report with strategic advice for the year ahead.

Perfect For...
Small businesses or static websites with minimal changes.
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Quarterly

Investment: $$
What's Included:

Quarterly content and design tweaks to align with your marketing campaigns.

Comprehensive user behavior analysis to identify areas for improvement.

Optimization of call-to-actions (CTAs) to increase engagement.

Quarterly reports with actionable insights to guide your strategy.

Perfect For...
Businesses that update their offerings or promotions seasonally.
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Monthly

Investment: $$$
What's Included:

Monthly content and design updates to keep your site fresh and relevant.

Regular performance checks to ensure fast load times and user-friendly navigation.

A/B testing of key pages to boost conversions.

Monthly reports on traffic and conversion metrics.

Perfect For...
High-traffic sites and active businesses.
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Monthly

Investment: $$$
What's Included:

Monthly content and design updates to keep your site fresh and relevant.

Regular performance checks to ensure fast load times and user-friendly navigation.

A/B testing of key pages to boost conversions.

Monthly reports on traffic and conversion metrics.

Perfect For...
High-traffic sites and active businesses.

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How It Works

No two clients are the same, but with every consulting arrangement, we start with in-depth discovery so we can craft impactful strategies.

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Phase 1

Assessment & Planning

Goals Alignment – We learn your goals and assign KPIs for continuous improvement

Digital Presence Audit – We evaluate how your website and digital footprint are performing

Content & Funnel Roadmap – Based on keyword research and performance analysis

Custom Analytics Dashboard – 24/7 access to performance metrics tied to your business goals

Annual Marketing Workplan – A clear roadmap with prioritized deliverables and timelines

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Phase 2

Execution & Optimization

Messaging guides – Set the tone for your collateral with brand guides and more

Social media posts – Custom crafted copy & design for multi-platform use

Email campaigns + automation – CRM-ready one-off messages and drip campaigns

Print materials – Bespoke flyers, postcards, door hangers, etc.

Website – Website copy, design, and implementation

We work closely with you through monthly or quarterly check-ins, adjusting tactics based on your needs and data.

Why Choose 434 For Consulting?

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Thank you for all of the amazing work you’ve done with Beacon this year! We are so thankful to have you in our corner.

Macey Normyle

Lynchburg Beacon of Hope

Experienced Consultants
Diverse experts across numerous specialties.
Transparent Reporting
Know what’s working with 24/7 access to live data.
Tiered Pricing
Flexible plans that match your goals and budget.
In-House Execution
Design, copy, and implementation — all handled by our team.
Routine Check-Ins
Stay aligned with monthly or quarterly strategy calls.
Hands-On Project Management
We keep projects moving so you don’t have to.

Your next best marketing hire is a whole team.

Tell us your goals and let us handle the rest.

Get in Touch Today