Community Access Network
Custom Website and Content Marketing Strategy
Project Overview
Community Access Network provides essential medical, behavioral health, and support services to underinsured and low-income patients in Central Virginia. The nonprofit needed a refreshed mobile-responsive, and ADA-compliant website that could better educate and serve its patients. The organization also needed general marketing and advertising assistance – from content development to campaign strategy – to help improve its visibility across the Commonwealth.
Our Solution
We began working with Community Access Network in late 2017 and launched their website in early 2018. Our process started with market research, which included focus groups with target audience members and discussions with leadership. After collecting data, we built a custom, mobile-responsive, and ADA-compliant website for Community Access Network developed on the WordPress CMS. We completed the initial SEO set-up to help improve the organization’s search rankings and ported over all of the web content.
Next, we developed new content for a variety of platforms – from bus wraps and brochures to multi-platform advertising campaigns, including the Central Virginia Hope Initiative promotional campaign. Our team provided full-service support, including strategic planning, content development, graphic design, videography, photography, and consulting.
Over time, we began to shift to a more aggressive SEO-focused approach. Our team created keyword-rich content that successfully drove traffic to their blog and increased overall domain authority, creating a firm foundation for a stronger local digital presence.
- Leadership Research Sessions
- Market Research
- Focus Group Research
- Design and UX Strategy
- Mobile-friendly and Fluid Responsive Design
- Backward Compatibility for Browsers
- ADA Compliant Layout
- Initial SEO Strategy
- Web Content Transfer
- Team Training Sessions
- Ongoing Maintenance and Technical Support
Project Outcomes
When we first launched the new Community Access Network website in 2018, just over 1,000 visitors were coming per month. In less than one year, with our digital marketing strategies, the nonprofit’s organic traffic increased by 75% and direct traffic by 738%. The website’s performance has continued to grow with 434’s keyword selection, web and UX configuration, and content marketing strategy.
