Dodson Pest Control
Custom Website and Content Marketing Strategy
Project Overview
Dodson Pest Control is the largest family-owned and operated pest control company in North America. Over the past 75 years, the company has grown from an idea to a highly successful organization of more than 600 employees serving thousands of customers across seven states. While the company had experienced substantial growth, Dodson’s marketing and sales efforts centered around traditional lead generation – billboards and advertisements. By 2016, the company was ready to invest in a new website and digital marketing strategy with the goal of boosting lead generation.
Our Solution
Our content marketing strategy process always starts with research. Our data analysts examined current digital acquisition channels and identified market gaps to develop a strategic content marketing strategy. We also evaluated Dodson’s top competitors to determine overall market positioning, differentiators, and opportunities to outperform competing businesses on search engines. Meanwhile, our web team developed a mobile-friendly website with prominent calls to action to drive lead generation.
- SEO and User Acquisition Research
- Competitor Analysis
- Market Positioning
- Content Gap Analysis
- Keyword Research
- Google Analytics Conversion Goals Tracking
- Sales Revenue Attribution Modeling
- Demographics and Interests Reporting
- Sales Funnel Analysis
- Design and UX Strategy
- Mobile-Friendly & Fluid Responsive Design
- Web Content Transfer
- Team Training Sessions
- Ongoing Maintenance, Hosting, and Technical Support
- Geographical Search Functionality
- Web Content Optimization
- Resource Library Design & Development
- Pillar Article Content Strategy
- Conversion Content and Landing Page Development
- On-Page SEO Strategy
- Google My Business Strategy and Maintenance (Across 7 States)
- Backlink & Citation Building
- Paid Digital Advertising Strategy
- Video Marketing Strategy
Project Outcomes
Before working with 434, Dodson’s website received an average of 10,000 visitors per month. Today, 30,000 people land on Dodson’s website each month, generating over 800 monthly leads and five times more traffic for targeted search terms, such as bed bugs or termites. Over seven years have passed since we launched Dodson’s web and content marketing strategy, including a significant resource overhaul in 2024, and we continue to provide monthly strategy consulting and analytics services.
