For Immediate Release
434 Marketing & Consulting, LLC Names New Chief Executive Officer
LYNCHBURG, Virginia – 434 Marketing is pleased to announce that Jennifer Slightham has been appointed as the company’s new Chief Executive Officer. Jennifer, a co-founder of the company, has played a key role in operations since the company’s inception in 2011.
“What we’ve built so far is something that I am incredibly proud of, and I am honored to continue pressing on with a renewed vision,” said Jennifer.
As 434 Marketing looks to focus its strategy on people-first website experiences, with custom website development and content strategies that deliver results, Jennifer will take the lead in driving the company forward. Jennifer has not only been an integral player in developing much of 434’s core processes, but also brings with her a broad range of experience in team development, revenue management, operational efficiency, and strategic business planning.
“In 2022, I took the lead role in our strategic planning at 434, evaluating our successes and obstacles. Through research and collaboration, we have identified new opportunities to support our clients in this era of rapid technological growth. We look forward to offering additional services to current and future clients,” said Jennifer.
Dustin Slightham, the company’s co-founder and former CEO, will continue to support 434 Marketing as a strategic advisor. In October, Dustin accepted a position as a senior-level director on the marketing team at PrimePay, LLC.
“This hasn’t been an easy decision, but I am confident making this transition is the healthiest choice for me personally and for 434. Our organization needs a leader with fresh energy to drive our mission forward. Jennifer is that person, and I’m proud to shift roles and support her in this new chapter of 434’s growth,” said Dustin.
Founded in 2011, first as Carrot, LLC, then as 434 Marketing & Consulting, LLC in 2016, Dustin and Jennifer Slightham have built an agency focused on marketing strategies that work. At 434, you will find a team committed to cultivating user-driven, customer-first web experiences.