Center for Early Success
Custom Website and Ongoing Services
Project Overview
The Center for Early Success is dedicated to uniting parents and educators for the betterment of the community’s children. Recognizing the critical importance of early childhood development, the Center provides resources and support to those involved in raising the next generation. With a focus on increasing access to and improving early education, the Center aims to equip children with a solid foundation for Kindergarten and beyond.
The Challenge
The Center for Early Success recognized that their existing website was not effectively serving its mission. The old site suffered from several key issues:
Outdated Design: The visual design was not modern or engaging, failing to reflect the Center’s dynamic approach to early childhood development.
Poor User Experience (UX): Navigation was confusing, making it difficult for parents and educators to find the resources and support they needed.
Lack of Mobile Optimization: With an increasing number of users accessing the web via mobile devices, the lack of responsiveness hindered accessibility.
Unclear Messaging: The website’s messaging did not clearly articulate the Center’s value proposition or the impact of its work.
Difficult-to-Use CMS: The backend of the website was difficult to navigate for their team to edit.
Our Solution
In 2024, the Center for Early Success and 434 Marketing partnered together to relaunch the Center’s website. Their old website was difficult to update and manage, plus, the design was outdated with unclear messaging. When we first began planning for the project, we knew we had to deliver a fresh design that clearly represented the Center’s commitment to innovation in early childhood development.
We updated their website with clean and modern aesthetics, utilizing a bright and welcoming color palette, updated typography, and engaging imagery to create a visually appealing experience. On the backend of their WordPress site, we reworked their content management so staff members could easily update events and articles.
Since the relaunch of their website, 434 Marketing has continued to support the Center for Early Success with ongoing website maintenance and technical SEO.
- Design and UX Strategy
- Mobile-friendly and Fluid Responsive Design
- Backward Compatibility for Browsers
- ADA Compliant Layout
- Custom Events Feed
- Ongoing Technical SEO
- Managed Hosting
- Web Content Transfer
- Market Positioning
Project Outcomes
The Center for Early Success’s website has been well-received both internally and externally. Their new site has helped boost online visibility through increased sessions and engagement.
“Your team has been a pleasure to work with. The website not only looks great, but I think the animations, graphics, and overall layout of the site make it look updated and easier to navigate! Thank you once again for your outstanding work. I look forward to continuing to work together in the future.”
– Lideah Shivley, Community Engagement Specialist
