In today’s busy world, experiencing website conversion and lead generation success isn’t as simple as it used to be. Website visitors expect to find the information they need from your website in about 5 seconds. That’s a short time frame to grab their attention and convince them you have what they need or want. So, how exactly do you do that?
Your website’s messaging is the key to convincing visitors that your business stands out from the competition and offers precisely what they’re looking for. Today, we’ll discuss the importance of website messaging and walk you through 6 of our top tips for creating messaging that converts.
Defining Website Messaging
Website messaging is how your brand showcases its offerings, personality, and values. Your web messaging should be clear and concise, able to succinctly communicate how your brand stands apart from the crowd.
Does Website Messaging Really Matter? Yes.
Powerful, effective website messaging paves the way for your audience to connect with your company in a few different ways. Effective messaging:
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Helps capture customer attention: Before a web visitor ever becomes a customer, you have to grab their attention—and that’s easier said than done. Today, website visitors spend only about 5.59 seconds looking at written content on a site. That means first impressions and powerful web messaging matters more now than ever!
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Differentiates you from the competition: Having strong website messaging helps customers recognize and understand what makes your business unique in the marketplace.
- Helps drive conversions: Ultimately, your goal should be to drive conversions including form fills, sessions generated, and call-to-action clicks. Capturing leads in particular is often the key building block to your revenue goals, so it’s important to focus your web efforts to generating conversions.