A Hands-On Approach to Consulting

At 434 Marketing, our consulting services go beyond campaigns and content calendars. We work with organizations that need clarity about their audiences, their messaging, and their broader business goals. Whether you’re navigating growth, preparing for a website relaunch, or simply seeking to maximize your marketing investment, our team is here to help you align strategy with execution.

Jennifer Slightham

Make Smarter Decisions with a Partner Who Truly Understands Your Business

We know that asking for support — especially when it comes to something as personal as your business — isn’t always easy. Before we make a single recommendation, we listen. We take time to understand not just what you offer, but how you work and where you’re trying to go. As consultants, we want to meet you where you are and help chart a path forward that feels both ambitious and achievable.

Rather than jumping into tactics from the get-go, we focus on the bigger picture so we can truly immerse ourselves in your business. Our recommendations consider your current brand presence, your audience, and your internal operations. Whether you’re rethinking your messaging, reworking your team structure, or just trying to make your marketing feel more aligned, we’re here to help you move forward with clarity and confidence.

And we don’t just hand over a plan and wish you luck. Whether you choose to move forward with our team for execution or keep things in-house, we remain engaged. We’re here to help you assess what’s working and make sure your efforts continue to align with your goals.

Our Consulting Process

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    James Dean

    Customer

    • 1

    Onboarding & Alignment

    Onboarding & Alignment
    To kick things off, we’ll send you our Foundations Workbook. The questions inside are designed to elicit the insights that matter most, without adding busywork to your plate. By the time we meet for our kickoff conversation, we’ll already have a strong sense of where you’re coming from and what you’re hoping to achieve.
    2

    Discovery

    Discovery
    After we review the Foundations Workbook in a kickoff meeting, we put our heads down and conduct a comprehensive discovery process. We audit your current efforts and conduct interviews, as well as competitive analysis and market research, to build a comprehensive picture of your business landscape. We uncover what’s working, what’s missing, and where there’s untapped opportunity.
    3

    Strategic Planning

    Strategic Planning
    Armed with insights, we develop a strategic roadmap tailored to your specific business needs. This includes recommendations across key areas such as brand messaging, user experience, content strategy, conversion pathways, and internal workflows. Our goal is to align business development and marketing strategy to support measurable growth.
    4

    Measurement Framework

    Measurement Framework
    Every plan includes a framework for tracking success. We help you set objective key results and identify the right metrics to monitor performance.
    5

    Optional Execution

    Optional Execution
    You can choose to execute the strategy with us or keep things in-house. Our process is designed to be empowering above all else, whether you're working with our team or implementing it internally. Either way, we’re here to guide you through what comes next.
    6

    Ongoing Analysis

    Ongoing Analysis
    Our work doesn’t stop once the plan is in your hands. We offer ongoing support to help you reflect on what’s working, identify areas for improvement, and make adjustments as needed.

    The Bookends of Marketing™

    At 434, we think of strategy as more than just the beginning. Our consulting services are built around what we call the Bookends of Marketing™ — the essential pieces that frame all successful marketing efforts:

    Bookend 1: Planning

    Clear goals.
    Aligned teams. 
    Data-backed strategy.
    Learn More
    Feeling lost? Our consulting team will build you a custom analytics dashboard to start gleaning insights right away!

    Bookend 2: Evaluation

    Insights from performance.
    Guidance for what's next.

    Ready To Take A Strategic Look at Your Goals?

    Book a consultation today to discover how 434 Marketing & Consulting can support your business goals through strategic planning, aligning business goals to marketing efforts, and evaluating success metrics.
    Schedule A Call