Bounce rates depict instances when a user visits a page and leaves without interacting with the site or navigating to another page. A high bounce rate usually means that a search engine misinterpreted your content’s relevance to a particular search query, or that your content simply didn’t catch your visitor’s attention.
Click-Through Rate (CTR):
A click-through rate reflects the percentage of link clicks per overall impressions. CTRs help marketers gauge how well call-to-action links and inbound links are performing.
Conversions vary based on certain business objectives and calls-to-action. One marketer might define a conversion as a point when a site visitor fills out a form and converts into a lead, whereas another may deem a conversion as a purchase.
Lead Conversion Rate:
A lead conversion rate measures the ratio of leads captured compared to overall website visitors.
Domain authority scoring predicts how likely a website is to rank on a search engine results page. Domain authority scores are based on a combination of quality, subject matter relevance, popularity, and backlinks. Algorithms that determine domain authority are constantly evolving, so it’s important to stay informed of these changes and revise strategies and content regularly.
Engagement rates measure content interactions — likes, clicks, comments, and shares — on social media platforms. It is a good indicator of content relevancy and popularity.
Impressions measure the overall volume of views earned by a piece of content.
The net promoter score is a popular way to predict future revenue growth by evaluating how likely customers are to recommend your business. A high NPS can also be a positive selling point for prospects who want to prioritize good customer service.
Pageviews are counted each time a web page is loaded in a browser, including duplicated visits from the same user. Unique pageviews indicate how many people looked at a web page.
Similar to domain authority, page authority scores help marketers evaluate how likely a webpage will rank highly on a SERP.
Sales Revenue Attribution Models:
Sales revenue attribution models help marketers measure the true impact of marketing campaigns on sales. Learn more about revenue attribution models on our blog.
Site audits use web crawlers to identify any errors and warnings on a website. Broken links, sluggish page loading, and missing meta descriptions can all harm a website’s position in search results. Site audits should be performed regularly to ensure that errors and warnings are quickly addressed.
Time on Site:
Time on site measures the seconds that elapse between a site entrance and exit, and it’s a good indicator of overall content engagement, messaging strategy, and site performance. Effective UX design increases time on site by targeting users with relevant, compelling content, or drives conversions through CTAs.
Unique Visitors Per Month (UVPM):
The unique visitor per month metric counts how many times someone visits your website, without counting duplicate visits. UVPM is a reliable way to gauge general interest in your website content, because it won’t track new sessions each time someone from your internal team checks on a webpage.
Website users reflect individual IP addresses that access a website. Google will segment users into new and returning users, and can also provide demographic data, site behavior, and other important information to better understand who is visiting your site.
Website traffic counts overall site visits, or sessions, broken into four categories based on the traffic source:
- Direct Traffic: Direct traffic measures how many visitors entered your site via a URL that they entered into their browser or accessed via a bookmark.
- Organic Traffic: Organic traffic is referred by search engines and measures how many times a search query directed a visitor to your website.
- Paid Traffic: Paid traffic reflects the amount of site visits that resulted from a digital advertisement.
- Referral Traffic: Inbound links from emails, texts, direct messages, social media content, and external websites all drive referral traffic.