Social Media Campaign

In 2018, Bank of the James needed a social media campaign that could be promoted with a very limited budget. 434 created the “Faces of Bank of the James” campaign that highlighted one employee each week for a year thorough a photo or video post. Over the lifetime of this campaign, it achieved the following: 

  • Reached over 280,000 people in the identified customer area
  • Earned 17,000 video views on a total of 5 videos
  • Spent less than $1000 on content promotion