Ecommerce Website for L. Oppleman

Project Overview

L. Oppleman is the oldest pawn shop in the country. In early 2020, they decided to invest in a refreshed mobile-responsive e-commerce website. Their leadership wanted to empower customers to shop online, and they needed a way to collect emails to advertise weekly deals and other sales promotions.

Our Solution

We started working with L. Oppleman in 2020 and launched their custom e-commerce website later that year. We started the project by collecting and organizing content, before designing site mock-ups and progressing into development. We built a custom, mobile-responsive e-commerce website and updated the client’s PHP server in the WordPress CMS. Our team set up ActiveCampaign integrations to keep track of leads generated through the website. Most importantly, we designed and built out customized shop, catalog, category, and product pages, and established a secure shipping, tax, and payment system. After the website was complete, we provided training for L. Oppleman’s team, allowing them to easily and quickly add new products daily. 

Project Outcomes

L. Oppleman’s investments in improved user experience, digital shopping, navigation, and design have paid off. In less than two years since launch, the website has garnered 50,000 unique visitors and generated more than 600 leads. We continue to provide our client with hosting and basic web support.