Award-Winning Custom Website for Virginia's GO TEC Initiative

Project Overview

Funded in part by the GO Virginia State Board, the Great Opportunities in Technology and Engineering Careers (GO TEC) initiative delivers workforce training and skill development to children, youth, and young adults in the Commonwealth. In March 2020, the Institute for Advanced Learning and Research was ready to invest in a new website to raise awareness of the GO TEC initiative.

Gold PRSA Award-Winning Website



Award-Winning Website Developed for GO TEC By 434 Marketing

Our Solution

We began working with the Institute for Advanced Learning and Research in March 2020 and launched their website three months later. Our process began with data collection and feedback from leadership. The client also sought input from students, educators, industry stakeholders, economic developers, and the GO TEC advisory board. Their collective feedback guided the development. After collecting data, we built a custom, mobile-responsive, and ADA-compliant website for GO TEC developed on the WordPress CMS. We completed the initial SEO set-up to help improve the organization’s search rankings and ported over all of the web content.

Design and UX Strategy
Mobile-friendly and Fluid Responsive Design
Backward Compatibility for Browsers
Event Calendar System
Custom Video Features
ADA Compliant Layout
Initial SEO Set-Up
Web Content Transfer
Team Training Sessions
ActiveCampaign CRM Integration
Ongoing Maintenance, Hosting, and Technical Support

Project Outcomes


Six months after launch, the GO TEC Website was awarded a 2020 Gold Summit Award from the Public Relations Society of America. Website traffic to the site continues to accrue over time, with a 40% increase from 2020 to 2021.

40% Increase

In cumulative website traffic from 2020 to 2021

Gold PRSA Award

The GO TEC web design earned a 2020 Gold Summit Award from the Public Relations Society of America

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