It’s 2019 and anyone can “build a website” with just a few clicks. There are numerous website builders that promote the promise of a “same day website” and “no developer needed”. Well, we don’t offer you those services, but we can offer you something much, much better. A site built on WordPress.
WordPress powers around 30% of the entire internet (that’s around 19.5M websites). It is also the fastest growing content management system (CMS), with roughly 500 new sites being built each day. Because of this, WordPress is well known and trusted in the development and web world.
Website Builders vs Site Builders
You’ve probably seen the YouTube ads for Squarespace and Wix that advertise how quickly and efficiently you can build your own website. Why don’t we use one of those? Both of those are website builders, which are easy to use, but do not allow us the flexibility to create a site that meets the needs of our clients. WordPress is a CMS, which requires a bit of a learning curve, but offers us almost infinite possibilities to customize a site.
Why should you want a custom site? For starters, our custom sites are built with the end user in mind, meaning that we make choices based on your ideal customer. The fonts, colors, and page layouts aren’t limited to 3 or 4 drop down options. Second, custom sites are more flexible in the back end. If you need a staff directory, we can build one. We’ll also ensure that it’s easy to add to in the future. Third, a custom site lets you stand out from your competition. Site builders contain specific themes that, if you start looking, you see repeated over and over across the internet. Give your users something to delight them.
Let’s dive in a little deeper to these differences.
- Does not require previous coding experience.
- Hosting is included.
- The timeline to launch a site is usually short, especially if you purchase your domain from the builder.
- Because these builders host their own websites, you do not have the option to move to another hosting platform if you desire.
- These platforms are not able to handle most complex integrations.
- It can be easy to miss the target on a uniform design when building in the constraints of the builder.
- Completely customizable
- Built for complex integrations
- Responds well to plugins
- Constant security and support upgrades
- Hosting must be executed separately.
- May require some coding to completely execute the idea.
- The timeline to launch a live site is considerably longer than with a website builder.
WordPress operates off of a database system, meaning that the data for the content you see—images, text, videos, etc—exists separately from the data that runs the website theme and appearance. This allows us to change the appearance code without altering the content.
WordPress also makes it easy to build themes that completely reflect who our clients are. We can change everything from header fonts and sizes to banner color treatments to hyperlink colors, as long as we know how to code it (which we do).
Built to Integrate
A lot of our clients use some kind of Customer Relations Management (CRM) Software. WordPress has the ability to integrate with most larger CRM systems seamlessly. So, when you get a new lead through a website, their information is immediately stored where you can use it.
Plug It In
The WordPress community has built a plugin for almost anything. Many of them are free, letting you stretch the abilities of your website (and your dollars) a little farther. Plug-ins can handle a range of things, rom image optimization to video embedding to social sharing. Some are more complex than others, but they allow us to take websites to the next level by using sources that have been vetted and trusted by a team of developers.
We’d like to note that our developer asks anyone reading this to be very careful about updating plugins on your own without consulting your web team first!
Support and Security
Because WordPress is an open source platform, many eyes are constantly searching for and solving potential security issues. If something does go awry, the WordPress team is ready at a moment’s notice to get things moving the correct way.
The WordPress team is also dedicated to regular updates. Major versions of WordPress get released every 152 days on the average.
Ease of Use
While operating WordPress does require some slight training, it really is one of the easiest to use platforms out there. When we build websites for our clients, we offer one-on-one training that allows us to answer any questions you may have, and help you to understand how best to use it for your job.
Want Your Own?
If your business is in need of a new website, we can help. You won’t get a same day site, but you will get one that meets all of your needs. Just let us know you are looking for us.