Our day jobs find us talking to patients who received life-saving care, scaling rooftops to get the perfect shot, researching art history movements, and everywhere in between. No day is the same, and we couldn’t imagine it any other way.
But it’s what we do in the off-hours—the quiet midnights and the early mornings—that really fuels us to continue creating day after day.
Why We Create
We got together as a team and asked each other, “Why do you do what you do?” On the days when creativity doesn’t seem to come, or we’re stuck resizing the same ad for the 50th time, what makes us keep learning, collaborating and adapting to create something newer and better than the last?
For some of us, creating is an emotional response. It’s what we reach for when we’re trying to make sense of things—to get words, shapes or images out of our head and onto something more tangible.
Others of us create to escape. Our world is becoming more and more connected in every sense of the term, and we sometimes just need a break. The basic act of painting, cutting or playing is meditative in the most purest form.
Knowing why we create helps motivate us to improve our craft and gives us a foundation that we’ve built our careers on. It gives a purpose to our art and, by extension, to the work that we do for our clients.
But, ultimately, we create because it makes us happy. Whether we’re good at it or not, whether it impacts the world or not, it puts a smile on our faces. That’s reason enough.
Why do you create?