Recently, 434 Marketing was deemed one of the Best Places to Work by Lynchburg Business magazine. So, what is it like to work at one of the best places to work? Find out here.
A little bit about our culture
Spend a little time on our Instagram and you’ll quickly notice that we like to have a lot of fun. From an ongoing foosball tournament (we won’t discuss how intense it gets…we’re looking at you, Shane) to dogs in the office every single Friday, it’s important to the leaders at 434 that the office is a place that the team wants to be at every day.
“Why on earth would anyone run a company that was hard to work for?” – Yvon Chouinard, founder of Patagonia and author of Let My People Go Surfing
The foundation of 434 Marketing is rooted in the fact that, if you’re allowing your team to live out what they’re passionate about, the business will organically succeed. The 434 leadership has spent countless hours researching the way other organizations run their business. They’ve evaluated what works, what doesn’t and, most importantly, what thrives. They’ve studied European business models and large west coast organizations (we can’t tell you how many times Dustin has read Let My People Go Surfing) to find a work life balance and a way of doing business that gives the team at 434 complete comfort, support and drive.
A little bit about our team
So what if we’re a little weird? The 434 team is made up of people who are passionately curious—not just when it comes to their jobs, but when it comes to life in general. At 434, we have a group of people who genuinely want to know everything. If there is a sudden change in social algorithms, we don’t just sit back and wait to see how it will impact our clients. We attack that change with tenacity and learn every single thing about it so we’re as informed as possible.
“The sooner a company tries to be what it is not, the sooner it tries to ‘have it all,’ the sooner it will die.” – Yvon Chouinard, founder of Patagonia and author of Let My People Go Surfing
If someone were to walk into our office at any given moment, they may find themselves in the middle of one of the following scenarios:
- Complete silence. When we get focused, we’re in it for hours. There are times when we all have headphones in and are focused on nothing but our projects. If we don’t say anything to each other, it’s not because we’re upset. It just means we have something super important to work on.
- Dogs everywhere. The 434 doggos are equal members of our team. Each Friday, a different dog will be in the office. Visitors will either find the pups in someone’s lap, drinking out of our custom doggo bowl (thanks, Emerson Creek Pottery!), or getting their professional headshot taken.
- Pizza everywhere. When there are dogs and pizza everywhere, it’s a party. At any other time, it’s just an ordinary day. In truth, our team is fueled by four things: Pizza, coffee, cookies (thanks, Mrs. Joy!) and curiosity.
- A morning recap of news and funny stories. At the end of the day, we all genuinely enjoy each other’s company. Each morning, we get together for our morning huddles. While the purpose of the morning huddle is to recap the previous day and discuss any needs for the day ahead, it’s also a time for us to just catch up with each other and start the morning off laughing.
The hiring process at 434 is lengthy for a reason: We’re not just sizing potential team members up for their skills, we’re sizing them up for how they fit into our culture.
A little bit about our work
Our work is a culmination of our team and our culture. When you put a group of passionate people together, the output is pretty spectacular. Our work has won awards, both for ourselves and for our clients, and that’s something we’re incredibly proud of.
But the truth is: We wouldn’t be here if it weren’t for our clients. Sure, we would be creating…we will always be creating something…but it would look vastly different if our clients weren’t in the picture.
They’re the real reason why we are one of the best places to work in Lynchburg.