Over the years, we’ve often gotten the question “What does the ‘434’ mean?” It’s a fantastic question, and one that has a lot of meaning behind it. First, “434” is a reminder of where we began. In 2011, we started this company around a dinner table in Lynchburg, Virginia—area code 434. Lynchburg is still our home base, but as we’ve grown over the years, the “434” has come to mean more than just our physical location. It also signifies the way we work and our processes. As a content marketing agency, we know that results matter. We’ve refined our methods, and distilled our practices into a unique bookend approach. Our process parallels our logo, consisting of: four lines in one corner, three lines moving up and to the right, and then four lines in the other corner. This shape represents our bookended approach to any marketing activity we have taken on, which has helped us achieve a great deal of success with our clients.