Whitney has contributed part-time to 434 Marketing's content marketing portfolio since 2019. She is a strategic communications and marketing director with 12 years of experience in B2B/B2C agency, corporate, government, and higher education leadership roles. Her stories and media relations strategies have earned coverage in prime media markets, including the Washington Post, CBC, BBC, and NPR. Her work has been awarded 11 national and international awards.
Whitney most recently served as the communications director for Virginia Tech's Fralin Biomedical Research Institute, where she supervised a team, and supported the institute's 37 principal investigators and 400 employees with internal and external communications projects. She directed international media relations campaigns that reached more than 600 million people worldwide in 2021 -- while doubling science story output as the team's primary content producer and editor. During her tenure at Virginia Tech, Whitney also managed the university's strategic communications partnerships with Johnson & Johnson, Children's National Hospital, and the International Precision Neuroscience Research Consortium.
Before joining Virginia Tech, Whitney led city-wide communications campaigns, issues management, crisis communications, and community engagement for the City of Roanoke, Virginia, where she reported directly to the City Manager.
She previously worked at 434 Marketing from 2014 to 2016 as the agency's Marketing Director. In this capacity, she managed hundreds of content marketing and web development projects. While completing graduate school, Whitney started a consulting business in Toronto, where she developed strategic communications and investor relations tactics for publicly traded, non-profit, and private clients spanning original equipment engineering, mineral exploration, and biotech industries.
Whitney holds an honors bachelor's degree in English from Western University and a postgraduate certificate in public relations from Humber College. Raised in Canada, Whitney now lives with her husband in Flagstaff, Arizona. A wildlife and nature conservation enthusiast, Whitney enjoys mountain biking, hiking, rock climbing, and scuba diving in her spare time. She previously served as a board member for Apple Ridge Farms, a nonprofit serving underserved youth in Southwest Virginia, for three years.