When done right, Content Marketing builds awareness, generates leads, and grows revenue. At 434, we aim to strike a balance between acting as an extension of your team, while still providing our expertise to develop the best strategy to reach your audience.
Our very first step to creating a winning strategy is building a relationship with you. We work hard to understand your business and what makes you tick, long before we start creating content on your behalf. We start with your company’s mission, vision, and values. Then we collaborate with your sales and marketing team to learn more about your customer and how you reach them today—or a new customer you’d like to target. Next, we use our proprietary process to research the intent of your audience and analyze your content funnel for gaps.
With a ton of research on hand and extreme intentionality, we present a content pitch. This pitch contains our rationale for each piece we plan to create. With your approval, our content production team gets to work.
Most of our work is designed to rank on Google to reach your audience, but relying on a crawler’s interpretation is half the battle. Behind each piece we create is a promotion strategy that is generally a combination of backlink development, LinkedIn or Twitter promotion, sales enablement strategies, or Website UX prioritization.
Though each piece of content is unique and built with tremendous care, our process is designed to be predictable and process-driven. Of course we care about the art, but we equally care about the science. Each quarter we will discuss success, review the ROI of our efforts, and present the next pitch deck.
