Types of Website Conversions and Why They Matter

Every business owner wants to have a beautifully laid-out, responsive website. Unfortunately, beautiful design alone won’t move customers through your sales funnel. Every single part of your website is an opportunity to connect and build trust with your target audience. But, how do you know what your customers want from your site? This is where website goals and conversions come in.

In this blog we’ll discuss what website conversions are, the importance of tracking them, and a few examples of website conversions.

What are website conversions?

Website goals and conversions may sound similar, but they actually serve different roles in helping your company achieve success.

Website goals are high-level objectives that you want to achieve. For example, you may want to increase brand awareness, drive traffic to your site, or generate more quality leads for your business.

Whereas, website conversions are specific, tangible actions that help your company track progress toward big-picture goals. Instead of focusing on broad achievements, conversions look at more precise metrics like bounce rates, click-through rates, and more.

After your website has been launched, it’s important to monitor your site by tracking conversion rates to ensure your site is still meeting your target audience’s needs. By tracking conversion rates, you’re armed with data and ready to take action to optimize your site when things aren’t working.

Why Tracking Conversions Matters

Tracking conversion rates may seem tedious, but tracking these data points helps your company meet (or even exceed) your monthly and yearly revenue goals.

Ultimately, tracking conversions is important because it helps your company understand your users and customers. Increasing revenue or profits may be your ultimate goal, but it’s important to take a deeper dive into your customer’s interests, preferences, and behaviors.

What page on your site are users spending the most time on? What pages are common exit points for your site’s visitors? What about your website is hard to navigate for your users? Each of these questions helps you understand your customers, and each of them can be answered by looking at a specific conversion rate.

Types of Website Conversions

From form fills to email list sign-ups, there are many website conversions that your company may choose to track. After you’ve looked at your overall website goals, you can narrow in and choose specific conversions that help you achieve them!

Here are a few examples of website conversions that your company may benefit from tracking:

Form fills: Most websites include forms for users to fill out with their personal information — in fact, forms are one of the primary ways a website generates conversions. Tracking form fills is essential to see if you’re capturing your audience’s attention enough to take the next step in the sales process.

Sessions generated: Tracking sessions generated can give you valuable insight about what specific days or times that your website has the highest traffic. For example, if you notice an uptick in sessions from 5-7 p.m., you may be able to assume that users are visiting your site after work. What about the number of sessions growth or decline over time?

Clicks on Call-to-Actions (CTAs): Every website should include multiple CTAs for users to take the next step with your company. Tracking clicks on each CTA helps you understand what language or even design elements your users respond to.

Webinar/demo sign-up: Tracking sign-ups for a webinar or demo gives you an idea of what your customers are looking to learn more about. If certain demos are more successful than others, it may be helpful for your organization to offer them more often or add similar demos.

App downloads: Some websites may offer a link to a company app for customers to download. Tracking the number of downloads can offer insight into whether or not a mobile app is a helpful tool for your organization.

Starting a free trial: Free trials are a great incentive for customers to try out a product or service that your business offers. Tracking how many free trials are utilized by customers can help give you an idea of how to tweak customer deals in the future.

Gated content downloads: If your website offers an e-book, white paper, or some other form of gated content to educate your site’s visitors on a specific topic, tracking downloads can help you understand what your customers are looking for from your site. If certain types of content perform better than others, you can ramp up marketing efforts for those while making changes to the others.

It’s important to remember that every business will want to track different conversion rates for their site. Not every conversion marker may work for your business, and that’s totally fine!

Choosing what conversion rates to track can be a daunting task. If you’re not totally sure what you want to prioritize, having an experienced site partner like 434 can help.

434 Can Help You With Conversion Rate Optimization.

434 Marketing is here to help you with all of your website needs, including conversion rate planning and optimization. Our team has more than four decades of combined experience in web design and development, content production, market analysis, and project management. Let us help you prioritize your conversion rates and increase your company’s domain authority and profits. Contact us today for more information!

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Brianna Arnold

Brianna Arnold holds the role of Content Manager at 434 Marketing. As part of the 434 team, Brianna brings with her a career of experience in the agency world. She is responsible for ensuring client goals are achieved with measurable success. Brianna’s digital marketing experience spans a myriad of skills, including copywriting, content strategy, brand messaging and more.