Selling to B2B audiences is an undertaking, and content marketing can help generate and cultivate leads. Shooting in the dark with your content efforts isn’t going to work. At the heart of every great content marketing strategy is a solid research foundation. Operating on instinct alone won’t deliver the best results–research will. So, what kinds of content marketing research should you start with? We’re glad you’re curious. Here are four avenues of content marketing research you can consider.