Do you know why your customers buy from you? Do you understand how your customers evaluate your services before making a purchase? Can you identify which barriers exist between you and potential new business? The answers to these questions may seem intuitive and evoke a response of, “We have been doing this for years—we know who we serve.” But, what if you don’t?
For example, there is a strange new breed of buyer—The Millennial. They’re the most sought after generation today, which means our clients have had us research them…a lot. How is today’s largest generation changing the way you do business? Your response to this should not be, “We post cute cat memes on Facebook.” (If you are paying someone to do this, please stop.) Rather, The Millennial is a sophisticated power user that sniffs out authenticity quickly. In fact, they are the first generation to become a reverse-mentor to the generation before them. So, not only is The Millennial becoming a more powerful buyer in the marketplace, but Gen-X and Boomers are adopting similar buying skills (think Facebook). How has this impacted the way you sell to your customers?
So, who should consider research? If you are an organization…
- looking to revamp your marketing strategy
- looking to enter a new vertical or identify new strategic opportunities
- looking to add to your product offering
- looking to grow your business more effectively
- looking to differentiate your message from the competition
- looking for in-depth concept exploration for an early stage idea
Our seven phase research process will take you from ineffective cat memes to solid marketing decisions that truly impact your target audience.