Our humble beginnings: bringing a marketing app to market.
434 Marketing originated with a simple, core research question: how do business leaders define marketing success? We met with 50 business owners and quickly learned that many leaders needed marketing dollars spent to deliver real results to their bottom lines.
Like any good origin story, ours starts with a fresh vision, an ambitious team, and strong coffee. In 2011, 434 began with a small group of software engineers and marketers. We built a community-based mobile marketing app that helped local business owners drive foot-traffic utilizing a creative approach, aggregating location tracking data on the back-end to validate ROI.