We are 434 Marketing, proudly serving Roanoke, Virginia. We are a creative agency that uses traditional marketing services like print, video and web to tell brand stories. Then, we use more innovative methods like data science to make sure those stories get heard by exactly the right people.

Think of us as problem solvers. We won’t make you fit into a specific service just to increase our bottom line. Rather, we’ll adapt and shift so that our end product is delivering on your goals. Call it agility, call it flexibility. We call it being good at our jobs.

What we do

Web Design

We’re past the point of proving the value of a website. Everyone knows that they’re important—not just for search, but for brand reach, customer education and, sometimes, revenue growth. Rather, we want to talk with you about why all websites aren’t created equal and why it’s important to build a website that’s scalable and set up for search. We know your audience is going to be searching for you online. The key is making sure your brand is clear when they find you.

Brand Strategy

The strategy team is who you need in your corner when you need to prove measurable results to your CEO. They have spent collective decades learning, creating, analyzing (and sometimes failing) and have found one thing to be true: No business is the same. We’re not here to give you a repeatable marketing strategy that we could also give to the neighborhood coffee shop, or even to your competitors. We’re here to assess your specific business, your unique audience, your revenue goals and your brand value, and we’ll come up with a plan just for you.

Content Marketing

Marketing has to be adaptive today, and content is no exception. When you think of web content, what worked 5 years ago would never work today in terms of getting your business recognized by search. Even what worked six months ago won’t be as effective. You need a team that is malleable and that is always on top of the changing search landscape. We’re not going to promise you that you’ll be “first on Google”, but we will promise you content that is authentic, targeted, purposeful and effective.


Sometimes, you just need a little bit of everything. If you don’t have the budget to hire an in-house marketing team, or you realize your marketing resources would be better applied elsewhere, you’ve come to the right place. We have a team of talented marketers and creatives who are task-driven and will help you execute on your marketing strategy. From social media content and blogs to photography and video, our team can take care of it.

What our clients say

Showcasing our work has never been a priority for us for two reasons: For starters, we prefer humility. But secondly, and probably most important, we are fiercely protective of our clients. In many client partnerships, we aren’t just vendors fulfilling a role, we are extensions of their marketing team and are often written into their organizational charts as such. That’s not something we take lightly and it’s a relationship we value to the highest level.

However, we know that it’s important to show our work in order to gain future client trust. So, you’ll be seeing some examples coming soon. In the meantime, hear from some of our clients and why they love working with us:

“If you want business growth and to stake your claim in the marketplace, I would spend my money here rather than anywhere else. That is exactly what we did and we are thrilled with our outcome.  We don’t regret a dime spent with the team at 434 Marketing.  And I look forward to a long road ahead with them.”

Shannon Leedy

Marketing Director at Piedmont Eye Center

“The new Lynchburg Community Market website is everything we had hoped for. Working with 434 Marketing was a genuine pleasure – they understood our vision and took it to the next level. We are so happy with the end result – our new site is a fantastic representation of all that our market has to offer to the community.”

Ashley Kershner

Executive Director at DLA

“434 Marketing has done a fantastic job for us! The campaigns that they have run continually produce fantastic revenue-generating leads. Their marketing and web development skills have been instrumental in creating and growing our brand. As long as we are able we will be working alongside 434 Marketing.”

Nick Liberto

Executive Director at Proven Men

Our work

Our 2019 Showreel

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