Your website is often the first place a customer will interact with your business. It should reflect your brand, be easy to use and showcase your unique selling points. Over the years, we’ve had the opportunity to create new websites for our clients, as well as redesign their old ones. When we create a website for a client, we work to keep the key criteria in mind for branding, usability and sell points. Read below to see some of our favorite website transformations, as well as what made them successful.
Lynchburg Tourism was not only looking for a way to update their website, they were also looking to update their brand. Our team conducted months of research, identifying their target market, and creating a new brand that would attract more visitors. Events and locations/attractions were a big focus for this site.
Among other issues, the old site did not always load properly or quickly.
On the new site, the new brand is prominent. Additionally, attractions and businesses are easy to navigate from the main menu.
Bank of The James
Bank of the James asked us to update their website to have a more user-friendly experience. Their old site contained a large amount of information, which they didn’t want to lose. Instead, they wanted to make it easier for users to navigate through all of that content. Additionally, a large portion of website visitors use the Bank of the James website to log into their online accounts. So, the login area needed to be easily accessible.
On the previous site, the homepage information was overwhelming. There was no clear sense of where a user should go to find the information they needed.
In addition to a new layout, we worked with Bank of the James to organize the navigation for an improved user experience. Additionally, their site is now level AA ADA Compliant, meaning that, among other things, all images have alt text that describe them and contrast is high, making it easier for those with visual disabilities to navigate.
Dodson Pest Control
When we began working with Dodson Pest Control, they knew they needed a site that:
- Had a modern design
- Was relevant to all 37 office locations
- Allowed customers and potential customers to submit inquiries via forms
Because of their location reach, finding phone numbers for each office needed to be quick and easy.
The previous Dodson site presented challenges when the client wanted to make updates and edits. Additionally, the site was very text heavy with no clear navigational hierarchy and no easy way to contact local offices.
The new site welcomes users with a clean and modernized design. We moved the inquiry form to the homepage for easy access. Additionally, we added a search function to the top left corner that allows users to search for their local office quickly. We also built the website on an easy-to-use content management system (CMS), which enables the client to quickly and easily make updates to their site and content.
Emerson Creek Pottery
Emerson Creek Pottery is no stranger to ecommerce, but they were looking to update their user experience while showcasing their products.
The old site featured a side navigation, and product organization method that left users confused.
The new website features a multi-faceted product organization system that allows users to use filters to reach the product they are looking for. Additionally, the product images are now the focus of the website. Our team re-shot and edited many of their product photos for better visual engagement, as well as better compliance with Google shopping ads.
James T. Davis
James T. Davis approached us with the challenge of redesigning their website to attract their target audience. Previously, their website presented both design and function issues. First, their website loaded slowly, alienating users and lowering consumer trust. Second, the banner photos did not display correctly or consistently on many devices. Additionally, optimizing the website for SEO had become difficult due to barriers in the website code.
The previous James T. Davis site reflected old branding and loaded slowly. Additionally, it did not fit with the aesthetic that their target market enjoys.
A rebrand for the store presented the perfect opportunity to completely redesign the website. With a focus on the 35+ female demographic, we designed a website that featured strong, beautiful imagery, trendy but readable font, and an easy navigation to allow the user to quickly access products, workshops and blog content. Instead of a static image or a scrolling banner in the hero spot of the homepage, we added a video to add visual interest and movement.
Lynchburg Office of Economic Development
The Lynchburg Office of Economic Development previously only had their information on the Lynchburg City government website. While it was great that they could leverage the visitorship of the Lynchburg City website, it was clear that they needed a platform for their own voice and business and leadership content. They tasked us with creating a completely separate website for them that would allow them to continually post support for business leaders and entrepreneurs in the area.
Under the previous site, the Office of Economic Development was challenged with making edits due to the limitations of the site’s content management system (CMS). In addition to a site migration, the Office of Economic Development was in the process of creating their own brand, Opportunity Lynchburg.
Now, the Opportunity Lynchburg site expresses the excitement that comes with living and working in Lynchburg.
HumanKind approached us with the goal of not only refreshing the look of their website, but with also creating a website that was functional and helped their staff to do their jobs. We were able to give them an aesthetically pleasing website that also contains a large number of inquiry forms for various departments that are now routed to the appropriate staff member’s inbox. Additionally, we built a functional case study system so they can showcase the difference they make in people’s lives.
Before, the home page was sending too many messages and signals, and the various programs and events were difficult to find.
Now, the home page has been simplified, making it easier for users to find the program or event they are searching for.
Piedmont Eye Center
Piedmont Eye Center needed a site that reflected the excellent level of care they provide to their patients. Additionally, the site needed to allow users to carry out requests such as:
- Scheduling appointments
- Ordering contacts
- Inquiring about a LASIK consultation
Piedmont Eye offers several types of treatments and services, all of which needed to be represented on the website.
Before, the website design did not align with current website best practices. It was not mobile friendly, and did not accurately reflect the high quality care their offices provide.
This redesign now features images that were taken in the Piedmont Office, instead of stock photography, and the site is now mobile responsive, which improves their search engine ranking. Forms are used in several places, making it quick and easy for patients to request appointments and seek out answers to their questions.
All of our websites are built on WordPress, making them easy to use for our clients, more secure and highly flexible. Because WordPress is an open source platform, our websites are able to integrate with virtually any program that our clients need, from form builders to video players and more.
Your website should help you meet your organizational goals. If your online presence doesn’t benefit your business, consider a redesign. Request a free consultation with us today to see how we can help!