I once read an inflammatory, jarring statement about marketing. My initial response was confusion, maybe even offense. But then, as I thought about it, I realized I agreed with it. Or at least, I sort of did.
“There’s nothing artistic about marketing.”
It’s controversial, I know. A statement like this is a bit abrasive, but it certainly got my wheels turning. 434 Marketing started because we’re passionate about delivering real results to our clients. And as we have evolved as an organization, we identified Content Marketing as a leading tactic in the growth strategies we deploy.
As I’ve mulled over this statement, I’ve realized that I’m thankful for the sentiment even if I don’t entirely agree. The best marketing efforts are impactful because they’re well-executed–and the visuals matter. Content should be informative and beautiful in order to really leave a lasting impression on readers. That’s why every piece of content we design is thoughtfully laid out, optimized for UX, and aesthetically pleasing. (Read more: link to the importance of design in content marketing)
We’re a creative, passionate team but we understand that really, marketing should be an extension of sales efforts. Sales and marketing are most effective when they’re interwoven, and we believe the perfect tactic that marries the two is content marketing. If you haven’t considered content marketing as part of your strategy, you should. Here are 6 reasons why.