Organizations that have multiple divisions or entities within them should consider what their long-term brand architecture will be. For example, if your organization is a parent company, with many divisions… Read More
What is PR and Why Should It Matter to You?
How you communicate with your audience matters. And knowing when to utilize certain tactics is critical to leaving the greatest impact on your target audience. Whether you’re a small business… Read More
The Importance of Audience and Tone in Marketing Content
Marketing is a form of storytelling. When creating marketing content, the general goal is to tell the story of your product or service (and your organization) in such a way… Read More
What Are Your Reviews Really Saying?
We all know by now that online reviews matter to businesses, whether it’s in regards to SEO, word-of-mouth marketing or just creating a positive online presence. But, it can be… Read More
Why We Chose Now to Rebrand
A brand is something that should be taken care of often. Taking care of a brand means constantly evaluating its value—how it’s performing against target audiences, its relevance in the… Read More
If you want to work on your brand, stop thinking about your logo.
Every so often, a person or an organization will reach out to us for a consultation with one very specific quest in mind: They want to redesign their “brand”. When… Read More
Why Customer Reviews Matter
Picture this. You’ve just moved to a new city. You’re unpacking all of your belongings and then you see it—a cockroach. It’s the last thing you need after a stressful… Read More
2018 Facebook Algorithm Changes
Almost weekly, someone asks us about the changes that Facebook has made to their algorithm. The minute we heard about these updates, we started researching what they meant for our… Read More
Color Theory Isn’t Just for Scientists and Artists
If you’re reading this blog, your eyes are absorbing color. Currently, at the most basic level, they’re seeing black and white, but if you scroll down just a little further… Read More
Things Brands are Doing Wrong on Social Media (And How to Fix Them)
As marketers, nothing frustrates us more than seeing social accounts struggle. Many have the potential to be great, but make small mistakes that could be hurting their engagement. Below are… Read More