Dear Team, One of my favorite business authors, Jim Collins, says it well: “Great vision without great people is irrelevant.” On Friday, a vision came to life as we launched… Read More
How Crucial Conversations Changed How Our Team Communicates
Crucial Conversations, written by Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler, is a business self-help book that works to uncover the formula for having real, honest and professional… Read More
Why Customer Reviews Matter
Picture this. You’ve just moved to a new city. You’re unpacking all of your belongings and then you see it—a cockroach. It’s the last thing you need after a stressful… Read More
How to Talk to Your Marketer About SEO
As marketers, we often run into people who try to “speak our language”. They throw around terms such as “optimize”, “analytics” and “algorithm”. But, the one term that we hear… Read More
Pillar and Cluster Content and What They Mean for SEO
It seems like every single time Google changes its algorithms, new nomenclature comes out regarding SEO strategies. There are some tactics that are purely reactionary—throwing that spaghetti up against the… Read More
What it’s Like to Work at One of the “Best Places to Work”
Recently, 434 Marketing was deemed one of the Best Places to Work by Lynchburg Business magazine. So, what is it like to work at one of the best places to… Read More
GDPR: Maintaining Compliance Under New Regulations
Table of Contents: How does GDPR work? What is your role in GDPR? Who does GDPR impact? What steps should be taken to be GDPR compliant? What are the exceptions?… Read More
Winning the Site Speed Race
We’ve all been there. You’ve just Googled a question that you really need to know the answer to (Should my pumpkin pie be this runny before baking it?). You click… Read More
What We Learned by Shipping a Site That Failed
This isn’t your average success story. It’s not a neatly polished case study that only gives high percentages, lots of ROI and a super happy customer. No, this story is… Read More
2018 Facebook Algorithm Changes
Almost weekly, someone asks us about the changes that Facebook has made to their algorithm. The minute we heard about these updates, we started researching what they meant for our… Read More