As marketers, we often run into people who try to “speak our language”. They throw around terms such as “optimize”, “analytics” and “algorithm”. But, the one term that we hear… Read More
Pillar and Cluster Content and What They Mean for SEO
It seems like every single time Google changes its algorithms, new nomenclature comes out regarding SEO strategies. There are some tactics that are purely reactionary—throwing that spaghetti up against the… Read More
What it’s Like to Work at One of the “Best Places to Work”
Recently, 434 Marketing was deemed one of the Best Places to Work by Lynchburg Business magazine. So, what is it like to work at one of the best places to… Read More
GDPR: Maintaining Compliance Under New Regulations
Table of Contents: How does GDPR work? What is your role in GDPR? Who does GDPR impact? What steps should be taken to be GDPR compliant? What are the exceptions?… Read More
Winning the Site Speed Race
We’ve all been there. You’ve just Googled a question that you really need to know the answer to (Should my pumpkin pie be this runny before baking it?). You click… Read More
What We Learned by Shipping a Site That Failed
This isn’t your average success story. It’s not a neatly polished case study that only gives high percentages, lots of ROI and a super happy customer. No, this story is… Read More
2018 Facebook Algorithm Changes
Almost weekly, someone asks us about the changes that Facebook has made to their algorithm. The minute we heard about these updates, we started researching what they meant for our… Read More
Everything You Need to Know About PHP 7 if You Aren’t a Developer
We are fiercely competitive and put a lot of effort into ensuring that our clients’ websites outperform their competitors’ websites. Because of that, we have spent hours days making sure… Read More
Why We Developed a New Website
As you may have noticed (and you probably should have since you’re on our website right at this moment), we recently redesigned our website. If you’re familiar with our brand,… Read More
Google Search Console Updates
Recently, Google announced a few changes to their Search Console. We may just be huge nerds, but when we heard about these updates, we sent around an inter-office email containing… Read More