The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to stop emails and lays out a series… Read More
How to Create a Solid Testimonial Video
Let’s face it: We’re marketed to every single day. Between ads that interrupt our Insta stories, sponsored content from our favorite influencers and commercials in between Bob’s Burgers binges on… Read More
How Off-Page SEO Can Make A Difference
When thinking through your SEO strategy, there are two paths you can take—on-page strategies and off-page strategies. Where on-page tactics focus on your website and changes to content and code,… Read More
Marketing Regulations You Need to Follow
If marketing is as simple as telling people who you are, what you offer and how to find you, people like us wouldn’t need jobs, right? The truth of the… Read More
Our Favorite Website Transformations
Your website is often the first place a customer will interact with your business. It should reflect your brand, be easy to use and showcase your unique selling points. Over… Read More
Why We Use WordPress
It’s 2019 and anyone can “build a website” with just a few clicks. There are numerous website builders that promote the promise of a “same day website” and “no developer… Read More
The Principles of Art and Graphic Design
Have you ever stopped to think about what goes into creating a print ad for your organization? Or the steps that a designer or creative team takes when crafting each… Read More
If You Don’t Define Success, You Are Setting Yourself Up for Failure
Picture this: you’ve just walked in to 434 Marketing for your first meeting with the team. We sit around the table, chat about the weather and eat a few donuts…. Read More
If you want to work on your brand, stop thinking about your logo.
Every so often, a person or an organization will reach out to us for a consultation with one very specific quest in mind: They want to redesign their “brand”. When… Read More
An open letter to my team.
Dear Team, One of my favorite business authors, Jim Collins, says it well: “Great vision without great people is irrelevant.” On Friday, a vision came to life as we launched… Read More