Standing out at a trade show is key. Creating brand awareness or generating leads determines the success of your company at a trade show. Don’t show up and be lost without a plan. Read below to learn how to have a strategic trade show booth as well as tips to stand out.
When planning for a trade show, make sure you have your end goal in mind. Whether it’s wanting to network with other businesses, pitch to potential clients, or increase awareness for your brand. Sit down with your team to discuss the goals and metrics you expect to achieve.
Most of the work needed for a successful trade show booth is done before the event. Here are some things to consider to make your presence stand out:
- Have the right signage- When the signage stands out, the business will stand out. However, find out ahead of time what is allowed so that the signs meet the requirements.
- Know the competition- Are competitors attending the event and if so, what are they doing? Have a strategy that will help make the business stand out over the competition.
- Have printed materials- Have business cards, brochures, and printed information readily available. Additionally, ensure you have enough printed items stocked for all of the trade show attendees.
During your tradeshow, be prepared in how you will execute your overall goals. Here are a few outreach strategies:
- Use social media- Tweet regularly, post to other social media, and make sure that people are being tagged in posts. This will lead to likes, follows, and increased brand awareness.
- Be personable- Meet people, shake hands, and collect business cards. This is valuable to making important introductions, promoting the business and gaining leads for the company.
- Have fun- Go out and interact with people after the event. This is a great way to put a face with the business that people will remember.
What happens after the event is just as important as what happens during. Here are a few things to do once the trade show has ended:
- Contact connections- Whether it was someone who interacted personally, a business card that was collected, or an inquiry gained from the event, make sure to follow up.
- Promote your experience- Let people know about your time at the event by sharing, photos, videos, or even blogging.
- Analyze- Go over the results from the event. How many leads were gained, social media gains, and media coverage. What worked at the tradeshow? What could have been improved?
A lot goes into planning for a trade show, but with strategic planning it can be successful. Need additional help? Let our team here at 434 Marketing help you through the whole process. If you are interested in learning more, schedule a free consultation today.