All great marketing campaigns have one thing in common: planning in advance. At 434 Marketing, our entire team brainstorms to execute the perfect customized marketing projects for your business. We first pull together our marketing campaigns. Then, we assemble them into a quarterly project construct. The steps below illustrate why we utilize quarterly project planning.
The Planning Process
The marketing plans we compile for our clients are not just a combination of surface-level ideas. We build insightful marketing plans based on thorough research. Then, we work toward the campaign goal.
Example campaign goals include:
- Generating Inbound Leads
- Building awareness for your brand
- Driving in-store or online traffic
Your IMC Plan
When creating a great advertisement, we are always thinking about how to get from point A to point B. So, we map out the projects in a calendar format to ensure message saturation in the appropriate channels at the appropriate times.
For example, the James T. Davis billboard above, designed by 434 Marketing, is part of a brand awareness initiative. Both the message and placement focuses the local audience on the brand’s vast offerings. To avoid rushed, inconsistent work, our team manages all the steps of a project. For example, steps for a billboard could include:
- Reserving the ad space
- Brainstorming the idea
- Drafting Mockups
- Pitching and testing the concept
- Designing materials
- Sending to print
A list such as this could seem like an overwhelming task. However, in quarterly project planning, this task can be organized systematically to facilitate the highest quality.
Analysis and Improvement
Quarterly project planning allows us to review and analyze a campaign’s metrics to make sure we are seeing impactful results. Thus, we utilize systems such as Google Analytics or SEMRush to track and report performance. These programs give us key data to let us know which initiatives are working and which could improve. For example, if a campaign does not meet expectations we can respond in real-time. Additionally, if an initiative performs well then, we can capitalize on that success.
Reaching Long Term Goals
As your team, we plan around long term goals. Whether that would be through gathering more sales leads or increasing your social media following, we pick a target and track performance. In your three month marketing plan, we build the steps your company needs to move closer to your overall objectives and long-term vision.
Quarterly project planning gives your organization the ability to both track and evaluate campaigns. As your team, we take pride in accelerating your success. Find out more by requesting a consultation today!