Your website is often the first place a customer will interact with your business. It should reflect your brand, be easy to use and showcase your unique selling points. Over the years, we’ve had the opportunity to create new websites for our clients, as well as redesign their old ones. When we create a website for a client, we work to keep the key criteria in mind for branding, usability and sell points. Read below to see some of our favorite website transformations, as well as what made them successful.
Bank of the James
Bank of the James asked us to update their website to have a more user-friendly experience. Their old site contained a large amount of information, which they didn’t want to lose. Instead, they wanted to make it easier for users to navigate through all of that content. Additionally, a large portion of website visitors use the Bank of the James website to log into their online accounts. So, the login area needed to be easily accessible.
On the previous site, the homepage information was overwhelming. There was no clear sense of where a user should go to find the information they needed.
In addition to a new layout, we worked with Bank of the James to organize the navigation for an improved user experience.
Dodson Pest Control
When we began working with Dodson Pest Control, they knew they needed a site that:
- Had a modern design
- Was relevant to all 37 office locations
- Allowed customers and potential customers to submit inquiries via forms
Because of their location reach, finding phone numbers for each office needed to be quick and easy.
The previous Dodson site presented challenges when the client wanted to make updates and edits. Additionally, the site was very text heavy with no clear navigational hierarchy and no easy way to contact local offices.
The new site welcomes users with a clean and modernized design. We moved the inquiry form to the homepage for easy access. Additionally, we added a search function to the top left corner that allows users to search for their local office quickly. We also built the website on an easy-to-use content management system (CMS), which enables the client to quickly and easily make updates to their site and content.
James T. Davis
James T. Davis approached us with the challenge of redesigning their website to attract their target audience. Previously, their website presented both design and function issues. First, their website loaded slowly, alienating users and lowering consumer trust. Second, the banner photos did not display correctly or consistently on many devices. Additionally, optimizing the website for SEO had become difficult due to barriers in the website code.
The previous James T. Davis site reflected old branding and loaded slowly. Additionally, it did not fit with the aesthetic that their target market enjoys.
A rebrand for the store presented the perfect opportunity to completely redesign the website. With a focus on the 35+ female demographic, we designed a website that featured strong, beautiful imagery, trendy but readable font, and an easy navigation to allow the user to quickly access products, workshops and blog content. Instead of a static image or a scrolling banner in the hero spot of the homepage, we added a video to add visual interest and movement.
The Lynchburg Economic Development Authority (EDA) previously only had their information on the Lynchburg City government website. While it was great that the EDA could leverage the visitorship of the Lynchburg City website, it was clear that they needed a platform for their own voice and business and leadership content. The EDA tasked us with creating a completely separate website for them that would allow them to continually post support for business leaders and entrepreneurs in the area.
Under the previous site, the EDA was challenged with making edits due to the limitations of the site’s content management system (CMS). In addition to a site migration, the EDA was also in the process of creating their own brand.
Now, the EDA site expresses the excitement that comes with living and working in Lynchburg. Learn more about how this rebrand improved engagement by reading our case study.
Piedmont Eye Center
Piedmont Eye Center needed a site that reflected the excellent level of care they provide to their patients. Additionally, the site needed to allow users to carry out requests such as:
- Scheduling appointments
- Ordering contacts
- Inquiring about a LASIK consultation
Piedmont Eye offers several types of treatments and services, all of which needed to be represented on the website.
Before, the website design did not align with current website best practices. It was not mobile friendly, and did not accurately reflect the high quality care their offices provide.
This redesign now features images that were taken in the Piedmont Office, instead of stock photography, and the site is now mobile responsive, which improves their search engine ranking. Forms are used in several places, making it quick and easy for patients to request appointments and seek out answers to their questions.
Your website should help you meet your organizational goals. If your online presence doesn’t benefit your business, consider a redesign. Request a free consultation with us today to see how we can help!