Roads? Where we’re going, we don’t need roads!
Since we create campaigns specifically for each client, we also tailor our reporting to evaluate related objectives. We start by discussing your goals using our Value Framework. This allows us to determine how we can best align with your business for success. Then, we measure and report on the most relevant metrics. So, our process requires setting up tracking from the beginning. This allows us to collect the data needed to answer questions about your return on investment. Then, we monitor our marketing and use that data to make changes to everything from campaign messaging to website design. To summarize, setting client-specific goals is just as important as meeting them. If you think of marketing campaigns as a cycle of creation, promotion, and evaluation, analysis is a key skill in understanding the success of your campaigns.